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CALIFORNIA WILD
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advertising
Douglas Corwin
California Wild
California Academy of Sciences
875 Howard Street
San Francisco, CA 94103
(707) 224 3684
dougcorwin@aol.com
California Wild, a quarterly magazine
with a circulation of 25,000, is distributed to all members of the
California Academy of Sciences, subscribers, and to newsstands and
bookstores throughout California.
| Average Age: |
48.7 years |
| Sex: |
54% female |
46% male |
|
| Education: |
96% attended college |
77% graduated college |
41% post-graduate courses |
| Average Household Income |
$121,255 |
| Vehicles: |
Vehicles per household: 2.2 |
| |
64% have two or more vehicles,
including 16% with pick-ups |
| |
Over half (53%) own bicycles |
| Indoor Activities: |
Reading: 95%
(26 books/year) |
Art: 44% purchased art in last year |
Music: 86% own music systems |
| |
Dining Out: Average 6 evenings/month |
Videos: 82% have VCRs |
|
| Outdoor Activities: |
Travel: 91% |
Photography: 64% |
Astronomy: 27% |
| |
Hiking: 71% |
Camping: 54% |
Snorkeling: 31% |
| |
Scuba: 22% |
Boating: 26% |
Sailing: 27% |
| |
Birding: 32% |
|
|
| Travel: |
Out-of-state journeys/year: 3 |
Overseas journeys/year: 1 |
|
| |
75% travel out of California/year |
29% travel to Europe |
|
| Mail Order: |
Average 6/year. Value $819 |
| Homes: |
76% own homes. Value $555,000 |
| Investments: |
Stocks: 49% |
Bonds: 40% |
Mutual Funds: 55% |
| FULL COLOR |
1X |
2X |
4X |
8X |
| Full page |
$2420 |
$2235 |
$1975 |
$1880 |
| 2/3 page |
1800 |
1675 |
1400 |
1300 |
| 1/2 page |
1435 |
1340 |
1185 |
1050 |
| 1/3 page |
975 |
895 |
790 |
700 |
| COVERS |
| Back Cover |
$3300 |
$3150 |
$2850 |
$2700 |
| Inside Front |
2800 |
2580 |
2300 |
2100 |
| Inside Back |
2600 |
2450 |
2200 |
2000 |
| BLACK & WHITE |
| Full page |
$2150 |
$2010 |
$1775 |
$1700 |
| 2/3 page |
1600 |
1500 |
1325 |
1200 |
| 1/2 page |
1275 |
1185 |
1050 |
950 |
| 1/3 page |
825 |
780 |
690 |
625 |
| 1/6 page |
475 |
450 |
425 |
400 |
- Call for quote on two-page spread.
- Insert rates furnished on request.
- All invoices due and payable on receipt.
Natural Book Selection is a marketplace created
exclusively for publishers to advertise their book titles. Rate
includes space and in-house production.
| One insertion |
$375 |
Total $375 |
| Two insertions |
$350 per |
Total $700 |
| Three insertions |
$325 per |
Total $975 |
| Ad
Size |
Height / Width
(inches)
|
|
|
| Full page bleed |
11 1/8 |
x |
8 1/2 |
| " "
trim size |
10 7/8 |
x |
8 3/8 |
| " "
live area |
10 |
x |
7 1/2 |
| 2/3 page |
9 3/4 |
x |
5 |
| 1/2 page island |
6 3/4 |
x |
5 |
| 1/2 page horizontal |
4 1/2 |
x |
7 1/4 |
| 1/3 page column |
9 3/4 |
x |
2 1/4 |
| 1/3 page square |
4 1/2 |
x |
5 |
| 1/6 page |
4 3/4 |
x |
2 1/4 |
|
1/9 page
Natural Book Selection
or The Marketplace
|
3 1/8 |
x |
2 1/2 |
We accept digital files submitted on CD-ROM accompanied
by a PDF of the ad as it should run, black-and-white veloxes, and
stats. We also accept final film negatives, right reading, emulsion
side up. One piece per color, each identified. Final film for four-color
ads must be accompanied by a right-reading color key or matchprint
proof. We require 133- or 150-line screen at a minimum of 2400 dpi
for four-color film. Any changes to artwork requested by the advertiser,
or deemed necessary to meet production standards, will be billed
at cost.
Send materials or inquiries to:
Douglas Corwin
California Wild
California Academy of Sciences
875 Howard Street
San Francisco, CA 94103
Telephone: (707) 224 3684
Email: dougcorwin@aol.com
| ISSUES |
ON SALE |
SPACE RESERVATIONS |
ARTWORK DUE |
| Winter |
January 5 |
October 29 |
November 5 |
| Spring |
April 5 |
January 26 |
February 5 |
| Summer |
July 5 |
April 26 |
May 5 |
| Fall |
October 5 |
July 26 |
August 5 |
Acceptance of all advertising is subject to approval
by the Publisher, who reserves the right to reject any advertisement
for any reason, stated or otherwise.
Advertisers and advertising agencies are liable
for all content, including illustrations and photographs, of advertisements
and are responsible, without limitation, for any claims made thereof
against California Wild, the California Academy of Sciences,
their offices or employees. The Advertiser agrees to indemnify and
protect California Wild from loss or expenses for claims, based
upon content of advertisements. This includes suits for libel, copyright
infringement, plagiarism and unauthorized use of a person's name
or photograph.
Liability for any error appearing in an advertisement
is limited to the space actually occupied. No allowance will be
made if the error does not materially affect the value of the advertisement.
California Wild reserves the right to publish
materials from a previously published advertisement if new materials
are not met by material deadline. Space reservations cannot be canceled
after material deadline dates.
Drawings, artwork, film and other materials for
reproduction are acceptable only at advertiser's risk and should
be clearly marked to facilitate return.
Advertisers and their agencies are jointly responsible
for payments and insertions and related costs.
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