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CALIFORNIA WILD

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 Contact

Douglas Corwin
California Wild
California Academy of Sciences
875 Howard Street
San Francisco, CA 94103
(707) 224 3684
dougcorwin@aol.com

 Circulation

California Wild, a quarterly magazine with a circulation of 25,000, is distributed to all members of the California Academy of Sciences, subscribers, and to newsstands and bookstores throughout California.

 Demographics

Average Age: 48.7 years
Sex: 54% female 46% male  
Education: 96% attended college 77% graduated college 41% post-graduate courses
Average Household Income $121,255
Vehicles: Vehicles per household: 2.2
  64% have two or more vehicles, including 16% with pick-ups
  Over half (53%) own bicycles
Indoor Activities: Reading: 95%
(26 books/year)
Art: 44% purchased art in last year Music: 86% own music systems
  Dining Out: Average 6 evenings/month Videos: 82% have VCRs  
Outdoor Activities: Travel: 91% Photography: 64% Astronomy: 27%
  Hiking: 71% Camping: 54% Snorkeling: 31%
  Scuba: 22% Boating: 26% Sailing: 27%
  Birding: 32%    
Travel: Out-of-state journeys/year: 3 Overseas journeys/year: 1  
  75% travel out of California/year 29% travel to Europe  
Mail Order: Average 6/year. Value $819
Homes: 76% own homes. Value $555,000
Investments: Stocks: 49% Bonds: 40% Mutual Funds: 55%

 Advertising Rates

FULL COLOR 1X 2X 4X 8X
Full page $2420 $2235 $1975 $1880
2/3 page 1800 1675 1400 1300
1/2 page 1435 1340 1185 1050
1/3 page 975 895 790 700
COVERS
Back Cover $3300 $3150 $2850 $2700
Inside Front 2800 2580 2300 2100
Inside Back 2600 2450 2200 2000
BLACK & WHITE
Full page $2150 $2010 $1775 $1700
2/3 page 1600 1500 1325 1200
1/2 page 1275 1185 1050 950
1/3 page 825 780 690 625
1/6 page 475 450 425 400
  • Call for quote on two-page spread.
  • Insert rates furnished on request.
  • All invoices due and payable on receipt.
 Natural Book Selection

Natural Book Selection is a marketplace created exclusively for publishers to advertise their book titles. Rate includes space and in-house production.

One insertion $375 Total $375
Two insertions $350 per Total $700
Three insertions $325 per Total $975

 Sizes

Ad Size

Height / Width
(inches)

Full page bleed 11 1/8 x 8 1/2
"      "  trim size 10 7/8 x 8 3/8
"      "   live area 10 x 7 1/2
2/3 page 9 3/4 x 5
1/2 page island 6 3/4 x 5
1/2 page horizontal 4 1/2 x 7 1/4
1/3 page column 9 3/4 x 2 1/4
1/3 page square 4 1/2 x 5
1/6 page 4 3/4 x 2 1/4

1/9 page
Natural Book Selection
or The Marketplace

3 1/8 x 2 1/2


 Artwork Requirements

We accept digital files submitted on CD-ROM accompanied by a PDF of the ad as it should run, black-and-white veloxes, and stats. We also accept final film negatives, right reading, emulsion side up. One piece per color, each identified. Final film for four-color ads must be accompanied by a right-reading color key or matchprint proof. We require 133- or 150-line screen at a minimum of 2400 dpi for four-color film. Any changes to artwork requested by the advertiser, or deemed necessary to meet production standards, will be billed at cost.

Douglas Corwin
California Wild
California Academy of Sciences
875 Howard Street
San Francisco, CA 94103

Telephone: (707) 224 3684
Email: dougcorwin@aol.com

 Dates

ISSUES ON SALE SPACE RESERVATIONS ARTWORK DUE
Winter January 5 October 29 November 5
Spring April 5 January 26 February 5
Summer July 5 April 26 May 5
Fall October 5 July 26 August 5

 Advertising Policies

Acceptance of all advertising is subject to approval by the Publisher, who reserves the right to reject any advertisement for any reason, stated or otherwise.

Advertisers and advertising agencies are liable for all content, including illustrations and photographs, of advertisements and are responsible, without limitation, for any claims made thereof against California Wild, the California Academy of Sciences, their offices or employees. The Advertiser agrees to indemnify and protect California Wild from loss or expenses for claims, based upon content of advertisements. This includes suits for libel, copyright infringement, plagiarism and unauthorized use of a person's name or photograph.

Liability for any error appearing in an advertisement is limited to the space actually occupied. No allowance will be made if the error does not materially affect the value of the advertisement.

California Wild reserves the right to publish materials from a previously published advertisement if new materials are not met by material deadline. Space reservations cannot be canceled after material deadline dates.

Drawings, artwork, film and other materials for reproduction are acceptable only at advertiser's risk and should be clearly marked to facilitate return.

Advertisers and their agencies are jointly responsible for payments and insertions and related costs.