Circulation
California Wild, a quarterly magazine with a circulation of 35,000, is distributed to all members of the California Academy of Sciences, subscribers, and to newsstands and bookstores throughout California.


  Demographics

Average Age: 48.7 years
Sex: 54% female 46% male  
Education: 96% attended college 77% graduated college 41% post-graduate courses
Average Household Income $81,370
Vehicles: Vehicles per household: 2.2
  64% have two or more vehicles, including 16% with pick-ups
  Over half (53%) own bicycles
Indoor Activities: Reading: 95% (26 books/year) Art: 44% purchase art in last year Music: 86% own stereos
  Dining: Average 6 evenings/month Videos: 82% have VCRs  
Outdoor Activities: Travel: 91% Photography: 64% Astronomy: 27%
  Hiking: 71% Camping: 54% Snorkeling: 31%
  Scuba: 22% Boating: 26% Sailing: 27%
  Birding: 32%    
Travel: Out-of-state journeys/year: 3 Overseas journeys/year: 1  
  75% travel out of California/year 29% travel to Europe  
Mail Order: Average 6/year. Value $519
Homes: 76% own homes. Value $415,000
Investments: Stocks: 49% Bonds: 40% Mutual Funds: 55%

  Advertising Rates

FULL COLOR 1X 2X 4X 8X
Full page $2420 $2235 $1975 $1880
2/3 page 1800 1675 1400 1300
1/2 page 1435 1340 1185 1050
1/3 page 975 895 790 700
COVERS
Back Cover $3300 $3150 $2850 $2700
Inside Front 2800 2580 2300 2100
Inside Back 2600 2450 2200 2000
BLACK & WHITE
Full page $2150 $2010 $1775 $1700
2/3 page 1600 1500 1325 1200
1/2 page 1275 1185 1050 950
1/3 page 825 780 690 625
1/6 page 475 450 425 400

NATURAL SELECTIONS

Natural Selections is a marketplace created for advertising books, catalogs, audio and video tapes, and CD roms.

$375 per insertion (rate includes space, color seps, and in-house ad production).

Discounts available for multiple insertions.

  Sizes

Size of advertizements

 

Height Width

(inches)

Full page bleed 11 1/8 X 8 1/2
" trim size 10 7/8 X 8 3/8
" live area 10 X 7 1/2
2/3 page 9 3/4 X 5
1/2 page island 6 3/4 X 5
1/2 page horizontal 4 1/2 X 7 1/4
1/3 page column 9 3/4 X 2 1/4
1/3 page square 4 1/2 X 5
1/6 page 4 3/4 X 2 1/4
Natural Selections 3 1/8 X 2 1/2



  Mechanical Requirements

We accept final film negatives, right reading, emulsion side up. One piece per color, each identified. Final film for four-color ads must be accompanied by a right-reading color key or matchprint proof. We require 133- or 150-line screen, at least 2400 dpi resolution for four-color film. We also accept digital files supplied on floppy diskette, SyQuest or Zip disc, and b/w veloxes or stats. Any changes to artwork that are requested by advertiser, or are necessary to meet production standards, will be billed at cost.

Send materials or inquiries to:

Douglas Corwin
California Wild
California Academy of Sciences
Golden Gate Park
San Francisco, CA 94118

Telephone: (415) 750 - 7117
Fax: (415) 221-4853


  Dates

1998 ISSUES ON SALE SPACE RESERVATIONS MECHANICALS DUE
Winter January 6 October 30 November 6
Spring April 6 January 30 February 6
Summer July 6 April 30 May 6
Fall October 6 July 30 August 6

  Advertising Policies

Acceptance of all advertising is subject to approval by the Publisher who reserves the right to reject any advertisement for any reason, stated or otherwise.

Advertisers and advertising agencies are liable for all content, including illustrations and photographs, of advertisements and are responsible, without limitation, for any claims made thereof against California Wild, the California Academy of Sciences, their offices or employees. The Advertiser agrees to indemnify and protect California Wild from loss or expenses for claims, based upon content of advertisements. This includes suits for libel, copyright infringement, plagiarism and unauthorized use of a person's name or photograph.

Liability for any error appearing in an advertisement is limited to the space actually occupied. No allowance will be made if the error does not materially affect the value of the advertisement.

California Wild reserves the right to publish materials from a previously published advertisement if new materials are not met by material deadline. Space reservations cannot be canceled after material deadline dates.

Drawings, artwork, film and other materials for reproduction are acceptable only at advertiser's risk and should be clearly marked to facilitate return.

Advertisers and their agencies are jointly responsible for payments and insertions and related costs.

This Issue

California Wild Main Page

Subscribe

Mail Editors

Search

CAS Home Page